This campaign was recognized by The One Show, The Clios, and CA. I hope you dig it.
My partner and I were tasked with creating a new manifesto and branding campaign for Discovery Cove. After hours, and hours of reading reviews on tripadvisor, we were able to tap into what guests hated about theme parks. I mean, hated. So we played with that insight and created 'The Perfect Day Out' - the antithesis to the normal theme park experience. I still haven't swam with dolphins, but it's on my bucket list.
Through the years, Boston Market shifted their focus may times. They changed their name. They changed their decor. They even started selling frozen dinners in grocery stores. In the end though, Boston market is THE PLACE for delicious rotisserie chicken. We wanted to shift their focus back to the chicken. And only the chicken. Juicy rotisserie chicken. I bet you're craving Boston Market Chicken right about now. Advertising. It works, kids.
Extended Stay America was always known as a "long-stay" hotel but they desperately wanted to attract more nightly and weekly guests. This campaign was created to attract more 'short-stay" guests by highlighting the main difference between ESA and other daily hotels-a full size kitchen.
Trying to curb the smoking culture in the south is a tough nut to crack, but we gave it a shot with Louisiana's portion of the settlement money from the lawsuit against big tobacco. I like to believe it convinced someone, somewhere in Louisiana, to stop smoking. A boy can dream, right?
After Hurricane Katrina devastated New Orleans, we were tasked with reinvigorating the tourist trade. Not an easy thing to do when the entire country believed the city was still underwater. We needed to tell the world that New Orleans was open for business. The tourism industry is now stronger than ever and people are partying on Bourbon St. All. Night. Long.
Research showed spouses won't typically leave an abusive situation to save themselves, so we wanted to educate them on the effects an abusive household can have on their children. If just one mother saved herself and her children, then we succeeded.
We wanted to shoot funny, sexy spots that would get past the very watchful eyes of the censors. They were so successful that Hustler got thousands and thousands of emails asking which films starred " The Hustler Girl." She's actually a married mother of two from Canada and not a Hustler actress at all. In fact, she's one of the sweetest, most wholesome people I've ever met. Did she fool you, too?
By spoofing classic horror movie posters, this campaign for Humidex highlights some of the real world trauma caused by a mold infestation. Yea, you definitely don't want to buy a ticket to that show.
All Royal Caribbean Cruise ships have casinos. Big, glitzy casinos with slots and table games ready for play. But they discovered that, while most guests wanted to gamble while cruising, some were too intimidated to enter the casino or just didn't want to leave the sun deck. So they designed a Mobile Gaming App that allowed cruisers to gamble from anywhere on-board. In order to inform passengers about the new app, these posters were displayed throughout the port and ship. Don't call your bookie just yet, I have more work for you to see.
Office depot wanted to improve the ease of purchasing office supplies by taking the store out of the store. We placed this ad on the wall of various NJ Metro train stations so passengers could shop using a QR code while waiting for their train. And really, who wouldn't want to purchase some fine office products during their commute?