My partner and I were tasked with creating a new manifesto and branding campaign for Discovery Cove. After hours, and hours of reading reviews on tripadvisor, we were able to tap into what guests hated about theme parks. I mean, hated. So we played with that insight and created 'The Perfect Day Out' - the antithesis to the normal theme park experience. I still haven't swam with dolphins, but it's on my bucket list.